HERMÈS Buyback Specialists
New & Rare? We Pay the Most
Above-market prices only a specialist offers
Annual Buyback Volume
200,000+ items
Annual Transaction Value
30 billion JPY+
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On-the-spot appraisal
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No deductions*1
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Same-day pay, even ¥30M+
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Strict privacy
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Speedy service
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10 yrs HERMÈS expertise
GINZA CELIA Reference Buyback Price
¥3,800,000
Birkin 25 / Black / Togo
MajorChain A：¥3,300,000
Mail-inCo. B：¥3,150,000
Up to
¥500K
more
GINZA CELIA Reference Buyback Price
¥4,500,000
Birkin 30 / Black / Togo
MajorChain A：¥4,000,000
Mail-inCo. B：¥4,100,000
Up to
¥500K
more
GINZA CELIA Reference Buyback Price
¥3,500,000
Birkin 25 / Etoupe / Togo
MajorChain A：¥2,950,000
Mail-inCo. B：¥3,150,000
Up to
¥550K
more
GINZA CELIA Reference Buyback Price
¥10,000,000
Birkin 25 / Ombre / Lizard
MajorChain A：¥9,200,000
Mail-inCo. B：¥9,500,000
Up to
¥500K
more
GINZA CELIA Reference Buyback Price
¥28,000,000
Birkin 25 / Himalaya
MajorChain A：¥24,050,000
Mail-inCo. B：¥26,000,000
Up to
¥500K
more
GINZA CELIA Reference Buyback Price
¥40,000,000
Birkin 20 / Faubourg
MajorChain A：¥38,500,000
Mail-inCo. B：¥39,550,000
Up to
¥500K
more
GINZA CELIA Reference Buyback Price
¥7,800,000
Birkin 25 Cargo
MajorChain A：¥7,250,000
Mail-inCo. B：¥7,600,000
Up to
¥200K
more
GINZA CELIA Reference Buyback Price
¥7,000,000
Mini Kelly II / Ostrich
MajorChain A：¥6,400,000
Mail-inCo. B：¥6,750,000
Up to
¥600K
more
GINZA CELIA Reference Buyback Price
¥3,800,000
Mini Kelly II / Gold
MajorChain A：¥3,200,000
Mail-inCo. B：¥3,450,000
Up to
¥600K
more
GINZA CELIA Reference Buyback Price
¥13,000,000
Kelly Doll Picto
MajorChain A：¥10,000,000
Mail-inCo. B：¥10,050,000
Up to
¥500K
more
GINZA CELIA Reference Buyback Price
¥3,450,000
Kelly 35 / Gold
MajorChain A：¥3,050,000
Mail-inCo. B：¥3,100,000
Up to
¥400K
more
GINZA CELIA Reference Buyback Price
¥380,000
Evelyne TPM Sellier
MajorChain A：¥270,000
Mail-inCo. B：¥310,000
Up to
¥70K
more
GINZA CELIA Reference Buyback Price
¥1,600,000
Lindy 26 / Etoupe
MajorChain A：¥1,300,000
Mail-inCo. B：¥1,350,000
Up to
¥250K
more
*Updated April 1, 2026 *All prices include tax
Depending on rarity, materials, stamp and color, the buyback price can vary by tens of thousands to millions of yen.
I’ve heard prices are rising, but
I don’t really know what the right price is now
I could sell on a flea-market app, but
the risk and hassle make me hesitant to start
Major chain stores are convenient, but
it feels like “the same appraisal everywhere”
In fact, most of these concerns can be resolved by “where you have it appraised.”
The difference between other buyers and GINZA CELIA
| Comparison | Typical Buyback Chain Store | GINZA CELIA (Us) |
| Resale Channels | Relies only on limited domestic channels. | Directly connected to overseas channels such as Southeast Asia and Europe. Because we can resell at higher prices, this is reflected in the appraisal amount.
|
| Buyback Price | Manual appraisals may overlook value, and prices may be reduced after a LINE appraisal. | Ideal for those who want to sell for even 10,000 yen more. For rare bags we add value as a “work of art.” The amount quoted in the LINE appraisal is exactly what we pay you. There is never any unfair reduction after you visit.
|
| Service Style | Service varies from store to store. | A concierge with over 10 years of HERMÈS appraisal experience guides you. One-on-one dedicated service at our Ginza flagship.
|
| Appraisal Process | Some are middlemen who pass items to other stores. Appraisals take several days and incur margins. | The “final destination” of buyback that even peers rely on. That is why, with no unnecessary margins, we can present the best price on the spot, instantly.
|
| Privacy | Price negotiation in an open space. Little consideration for privacy can be expected. | Private-room appraisal available Reassuring appraisal even without a reservation.
|
I’ve heard prices are rising, but I don’t really know what the right price is now
I could sell on a flea-market app, but the risk and hassle make me hesitant to start
I was surprised at how the buyback price for a Birkin or Kelly differed completely from store to store
In fact, most of these concerns can be resolved by “where you have it appraised.”
The difference between other buyers and GINZA CELIA
| Comparison | Typical Buyback Chain |
GINZA CELIA (Us) |
| Resale Channels |
Relies only on limited domestic channels. | Higher resale means a higher appraisal amount. Directly connected to overseas channels in Southeast Asia and Europe.
|
| Buyback Price |
Manual appraisals may overlook value, and prices may be reduced after a LINE appraisal. | Ideal for those who want to sell for even more. We carefully appraise premium value.
|
| Service Style |
Service varies from store to store | One Ginza store only Appraisers with over 10 years of HERMÈS experience attend to you flexibly.
|
| Appraisal Process |
Some are middlemen who pass items to other stores. Appraisals take several days and incur margins. | The “final destination” of buyback that peers rely on That is why, with no unnecessary margins, we can present the best price on the spot, instantly.
|
| Priv- acy |
Crowded store / shared reception | Fully private room Reassuring appraisal even without a reservation.
|
our service has HERMÈS-specialized appraisers who carefully assess each piece, one by one.
HERMÈS Buyback Market Prices
At GINZA CELIA, we offer high buyback prices for a wide range of HERMÈS products, including the Birkin and Kelly.
We regularly update our buyback market prices. *All displayed prices include tax.
*All prices are reference examples based on publicly available information researched by us.
Buyback prices may vary depending on the item’s condition and market trends.
Why We Pay More
There are three main reasons GINZA CELIA can offer high buyback prices
01
Because we specialize in HERMÈS,
we can appraise “high and correctly”
Because we specialize in HERMÈS, we can appraise “high and correctly”
Appraisal precision specialized in HERMÈS, hard to achieve at a typical buyback store.
Our specialist appraisers, who understand even the subtle differences in material, stamp, year and model, make judgments by cross-referencing over 200,000 buyback records. Only we can properly evaluate rare models and limited colors that almost never reach the market.
- HERMÈS Buyers, 10+ Yrs
02
Globally valued models are appraised based on the latest market data.
Globally valued models are appraised based on the latest market data.
HERMÈS’s popular models and colors differ greatly by country and region. We also grasp the demand and trends of overseas markets such as Hong Kong, Dubai and Singapore, so even models that are hard to value in Japan can be appraised based on local demand.
Through our own market-management system, we check domestic and overseas distribution prices in real time. That is why we can always propose a “high appraisal” based on the latest market.
- Global Demand
- In-House Price System
- Real-Time Pricing*2
03
Because we’re a single Ginza store,
every appraisal is personal
Because we’re a single Ginza store, every appraisal is personal
We do not operate a chain. With only one store in Ginza, we engage closely with each and every customer.
Whether you visit in person, use LINE or mail-in, our specialist staff handle everything from start to finish. Precisely because these are high-value items, we prioritize an experience you can “entrust to us with peace of mind.”
- Reply Within 30 Min
- Same-Day Transfer
- Private Room
We Appraise
Any Condition
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Corner Scuffs
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Scratches / Stains / Tears
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Hardware Discoloration / Damage
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Loss of Shape
Tips to
Boost Your HERMÈS
Appraisal
Brand-new, excellent-condition and nearly unused items fetch especially high prices
Shape is not deformed
No darkening or stains on the handles
No pen marks, stains or odor inside
Cared for during storage with shape inserts, desiccant, etc.
Minimal scuffing on the corners
Hardware is shiny (few scratches or dullness)
Watches and Accessories
Are Also Eligible for High Buyback
We handle a wide range of HERMÈS products such as the following.
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Watches
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Wallets
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Jewelry
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Apparel
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Accessories
*Appraisal is possible even without the dust bag or box.
The Buyback Process
STEP01
Free Appraisal via LINE
Just photograph your HERMÈS bag with your phone and send it via LINE. Our specialist staff check the condition and present an appraisal amount on the spot. It’s fine even if you haven’t decided to sell. Just checking the market price is more than welcome.
STEP02
Choose a Buyback Method
Send by Mail
If you’re satisfied with the amount,
send your item by mail to our Ginza store.
Your item comes with up to 30 million yen of
shipping insurance,
so you can send it with peace of mind.
In-Person Appraisal
at the Ginza Store
No waiting with an advance reservation.
A fully private room lets you consult without worrying about others.
After the appraisal, on-the-spot cash payment is also possible.
TEZUKA GINZA BLDG, 6-4-4 Ginza, Chuo-ku, Tokyo 104-0061
3 min walk from Exit C3 of the Subway Ginza Line
Easy Appraisal
at Home
For those with many items or a busy schedule,
our appraiser will visit your home free of charge.
We handle appraisal and collection on the spot.
STEP03
Receive Your Payment
Bank Transfer
We transfer to your designated account on the same day.
or
Cash Payment
If you’re satisfied with the appraisal amount, we pay you in cash on the spot.
Customer Voices
We’ve received many delighted voices
Tokyo / Woman in her 40s
- Reason for selling
- Using it less often
- Item purchased
- Birkin 30 Togo
It was my first in-home buyback so I was a bit nervous, but they arrived right on time and were such a pleasant person—I felt totally at ease! It was exactly the amount quoted on LINE, and on top of that 300,000 yen higher than elsewhere, I was amazed lol. It wrapped up quickly on the spot, which really helped.
Kanagawa / Woman in her 30s
- Reason for selling
- A bag I no longer used while raising children became extra income!
- Item purchased
- Kelly 28 Epsom
Previously, when I had a LINE appraisal at another buyback store, I was drawn in by the high quote and sent the item, but afterward they said “there were scratches” and reduced the price significantly. Honestly I was a little anxious this time too, but the LINE appraisal here was very thorough, and they purchased it at exactly the amount based on the condition I had told them in advance. I felt this is a trustworthy store that gives an honest appraisal from the start. I’d like to use them again.
Saitama / Man in his 50s
- Reason for selling
- To purchase a new bag
- Item purchased
- Kelly 28 Epsom
It was a Birkin I bought several years ago, but hearing that its value had risen, I considered it a successful investment and decided to sell to lock in the profit.
Kanagawa / Woman in her 30s
- Reason for selling
- To purchase a new bag
- Item purchased
- Kelly 28 Epsom
It was a bag that another store had undervalued, saying “this color isn’t popular,” but here they appraised it highly, explaining “this color is in high demand overseas right now.” I’m truly satisfied to have it seen by someone who properly understands the brand’s value and trends.
Frequently Asked Questions
Showing 1–10 of 10
Q
A
A copy of your ID is required for the buyback. A driver’s license, passport or health insurance card is valid. For mail-in buyback, the address on your ID must match the sender’s address.
Q
A
Buyback is possible even without accessories.
Q
A
Buyback is possible even with scratches or fading. However, depending on the condition, the appraisal amount may be lower. If you have concerns, please use our photo appraisal in advance.
Q
A
For in-store and in-home buyback, we can pay in cash on the spot even for high amounts. For mail-in buyback, we transfer the payment within 3 business days after the agreement.
Q
A
For in-store and in-home buyback, cash payment on the spot is possible. For mail-in buyback, after the buyback is concluded, we transfer to your designated account within 3 business days.
Q
A
No, the appraisal amount does not change by region. We appraise fairly for all customers based on the value of the item, so even customers far away can use our service with peace of mind. We also accept appraisals by mail, so please feel free to consult us.
Q
A
With a remote appraisal, you can check an approximate amount in advance. However, fine scratches, signs of use, material texture and hardware condition require in-person inspection, so the final appraisal amount is provided based on confirmation in-store or after the item arrives.
Q
A
Yes, of course. Many customers first confirm the current price through an appraisal and then consult with their family. We never pressure you to sell, so please rest assured.
Q
A
Yes, we accept it. At our store, we carefully examine each of your treasured items one by one and present a fair price based on the highest market level at that time. However, if you have a desired price—such as for an item with sentimental value or an appraisal result from another store—please feel free to consult us. In particular, if you meet the following conditions, we will positively consider negotiating a higher appraisal.
・When you bring in multiple items together
・For highly rare colors or models, or unused items
・When you have a specific quoted amount from another store
As a Ginza specialist, we will give you our “utmost answer” that you can be satisfied with.
Q
A
Yes, bringing in multiple items together may lead to a higher appraisal amount. Because it is easier to evaluate overall than appraising each item individually, we may be able to offer better terms.
*1 Appraisal amounts may vary depending on the item’s condition, presence of accessories and market conditions. A quoted appraisal amount is valid only for a limited period. Please contact us for details. *2 Buyback prices fluctuate daily depending on market trends, exchange rates and demand. *3 Payment can be made as early as the same day, but timing may vary depending on the financial institution and time of day. *4 Certain conditions apply for shipping insurance. We will explain the details at the time of application.
