ja ·Feb 06, 2026

[New colors for Hermes in 2026] Is Guimauve (X0) worth buying?

2026年7月13日18時39分更新

Is it suitable for Brevet? Is it worth investing in? Explaining the criteria for making a decision when recommended by a SA

Regarding Hermes' new color for 2026, "Guimauve (color code X0)"

My SA recommended it to me, but I'm not sure if I should really buy it.
I heard it's suitable for cool-toned skin tones, but I'm not sure if it will suit me. I'm curious about the future value and market price of this new color.

I think many people feel this way.

In conclusion, Guimauve (X0) is not a color for everyone. However, for those who meet the requirements, it is a new color that will give you high satisfaction and is unlikely to cause you any regrets.

In this article, we will explain based on our own experiences as an Hermes specialty store.

What is Guimauve (X0)? | Features of Hermès' new 2026 color

Guimauve is a pale, grayish purple that leans towards lavender. It's a new color for 2026.

It looks cute, but when you actually hold it, it gives off a sense of transparency and airiness rather than sweetness. It is a color that tends to give off an intelligent and calm impression.

Main features of Guimauve (X0)

A pale purple with a cool tone
Soft, misty color
Appearance changes from pink to purple depending on the light source
"Transparency and lightness" come to the forefront rather than sweetness
It tends to give an elegant and quiet impression

If you judge a color based on a photo alone, it's easy to feel like the color is different from what you expected . If possible, we recommend checking the actual product.

Is Guimauve suitable for cool undertones?

I'm often asked, "Is Guimauve suitable for cool-toned skin?"

This color is a good match for those with cool undertones and fair skin. However, even those with warm undertones can look good with it by adjusting their complexion with makeup. Even if you think it might not suit your skin, try it out in person.

A person who suits you well

• Blue-based skin • Light to clear skin tone • Often wears cool, minimalist, and monotone clothing • Wearing light colors makes your complexion look brighter

People who need attention

Yellow-based with a strong yellow tint (however, this can be countered with makeup)
Light purple tends to make the complexion look dull
A wardrobe centered around warm and dark colors

If you look in the mirror and feel something is off, try adjusting your lip or blush colors. These colors can make a big difference in your overall appearance with makeup.

What is the investment value of Guimauve (X0)?

Guimauve (X0) is not a color that will necessarily increase in value. Compared to standard colors such as black, gold, and etoupe, the market price is less stable.

However, there are some points that can be appreciated.

It is a hot topic as a new color for 2026.
Highly recognizable color that can be seen at a glance
Purple varieties do not necessarily appear every year, and tend to be rare.
It is popular in overseas markets (especially in the Chinese region) as an auspicious color.
If the number of shares in circulation is low, the market may fluctuate upwards.

It is positioned as "a color that is not chosen solely for investment purposes, but it is not bad depending on the conditions."

Guimauve (X0) vs Mauve Silvestre (X9) | Two similar but different colors

I'm often asked to compare it to the X9 "Mauve Sylvestre," which is also a new color for 2026. Both are pink-purple, but the impression is quite different.

X9 Mauve Silvestre is a purple that leans towards pink. Its cool undertones prevent it from being too sweet. It's more subdued than classic Sakura Pink, but more pink-toned than pale purple—it's somewhere in between. When worn on grainy leather (such as Togo Clemence), it really brings out the contrast between light and dark tones.

The X0 Guimauve is a grayish purple that leans more towards lavender. When compared to the X9, the X0 has a stronger blue tint, giving it a more mysterious impression.

As for the market price, both share the same structure: "The fewer the number of units in circulation, the more likely the price will rise." The X9 is currently doing well, and the X0 is also attracting attention.

For those who are undecided, the guideline is simple: if you want a purple that's close to pink, choose X9; if you want a gray lavender that's close to purple, choose X0. Although they may seem similar, these two colors are aimed in completely different directions.

The true value of Hermes isn't determined by color alone.

Not just with Guimauve, but with Hermès, it's not just the color that will determine its future value. The combination is important.

The following four points are particularly important:

Bag type: Is it a model with stable demand, such as Birkin/Kelly/Constance?
Size: Are sizes such as 25cm, 28cm, and mini likely to be popular?
Leather: Togo, Epsom, box calf, crocodile, or other materials that are highly rated in the market.
Metal fittings color: Gold or silver, which are easy to match and in high demand?

Even with the same Guimauve (X0), its future value will vary greatly depending on these four conditions.

What are the criteria for deciding when SA recommends Guimauve (X0)?

When in doubt, try thinking in the following order:

Look in the mirror and see if your complexion looks good (after adjusting your makeup).
Can you imagine using it in your daily life?
Do you feel stressed when handling materials?
Does it naturally match with your existing clothes?
Would you be happy to give it up in the future?

If you can clear these five points, it will be a choice you are unlikely to regret.

Advice from GINZA CELIA

Our experience as an Hermes specialty store is simple.

If it suits you, you like it, and you have strong requirements, then Guimauve is a good choice.
If you are looking for investment purposes, classic colors and popular models are more stable.
It's important to look at the overall balance, not just the color.
This color can be easily matched with yellow undertones depending on your makeup.

Summary | Guimauve (X0) is recommended for these people

Guimauve (X0) is a new color for Hermes that will be released in 2026.
This color is especially suitable for cool-toned and fair-skinned people.
This color can be used with makeup even on warm skin tones.
It is not a color that will necessarily increase in value, but depending on the number of colors in circulation, the market price may rise. The future value is determined by the shape, size, material, and metal fittings.
If you feel it suits you or you like it, there is every reason to choose it.

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